Welcome to the home of Innovate Baits, producers of high-quality H.N.V Carp, Catfish and Barbel baits. Established in 2006, Innovate Baits is renowned throughout the industry for supplying only the very best fish-catching steamed food baits and boilies. With a fish-catching portfolio second to none, Innovate has always strived to put quality before everything else. With all of our bait being produced in-house, nothing leaves the factory unless it is the very best it can possibly be. Innovate Baits also offer a custom rolling service and roll bait for several established bait companies. Using our fully-automated systems, the end product is always of the highest standard with our reputation being built on quality, trust and going the extra mile to help anglers put fish on the bank. This is our mantra and will never change!